Wildcard

A mystery travel company for spontaneous travellers.

Brief

Create a brand rooted in a core personal memory.

Core Memory

Growing up, my family and I travelled a lot, however on standby tickets. We would spend entire days at airports without knowing when we would board a flight, but certain that we would. Occasionally, we also had to take spontaneous trips to unexpected cities in order to travel to our intended one. It’s a happy and exciting memory based on the thrill of not knowing.